Marketing

GTA recovery

GTA rental market recovery underway

A new report from Urbanation confirms that GTA rental market recovery began in earnest during the second quarter of 2021.
Intelligent CIty

Innovative ways to fill units faster

The rapid pace of innovation in the real estate industry has given rise to modern marketing technologies that are helping landlords fill units faster.
amenities

Must-have amenities for the modern renter

Building amenities have come a long way, and just like price and location, they can have a significant impact on the type of tenant a rental property will attract.
digital justice system

Renting in a fast-paced, digital world

The real estate industry has undergone significant changes in recent years. Not only have several new laws been introduced, but thanks to digital technology, the fundamental way in which real estate deals are done has also shifted dramatically.
Tofino

Top rental trends of 2016

With over 395,000 live listings currently in its real estate channel—of which, over 83,000 listings are apartments and condos for rent—Kijiji’s rental listing data provides a great window into Canadian rental trends.
rental scams

Property management in the age of tech

Traditional marketing for property managers dictates that all you have to do is place an ad in a newspaper or local magazine to get noticed. While that may still be effective for a smaller segment of the population, increasingly building owners and operators know that capturing and keeping the attention of the emerging rental demographic requires investing in technology.
in-ground irrigation system

An untapped source of water savings?

Several seasons of wear and tear can impact the efficiency of a condominium’s in-ground irrigation system. How maintenance can help lower water bills.
digital permit tools

Promoting your rental property today

To succeed in this modern marketplace, rental property managers need to embrace social media channels like Facebook and Twitter. They also need a comprehensive digital strategy.
rental housing industry

Does the rental industry have an image issue?

A recent survey conducted by FRPO sheds light on the public's ambivalent attitude toward the rental housing industry and the Ontario Government's policies shaping it
standard lease form

Keeping up with residential tenancy laws

As the rental industry grows and changes, so do residential tenancy laws. Joe Hoffer, Partner Cohen Highley LLP, highlights three specific areas of concern.

Welcoming Canada’s newest tenants

FRPO’s Mike Chopowick offers landlords important dos and don’ts for screening refugees as prospective tenants, and highlights a few goodwill initiatives.
smart home tech

Technology and the modern tenant

The way we search, rent, and live in apartments is changing thanks to ground-breaking internet technology. Whether you're a tenant looking for a unit or a landlord trying to rent one, success begins online.
rental scams

Maximizing your digital marketing strategy

With technology advancements making online experiences better than ever, many forward-thinking landlords and property management firms have already transitioned into the digital space, directing more dollars toward digital marketing and creating sophisticated websites that are responsive and mobile-friendly.

Marketing your building upgrades

Renovating a rental property is more than an investment; it’s one that pays dividends. Aside from boosting the property’s value, it demonstrates a commitment to superior quality and gives tenants confidence that the property manager truly cares.
resilient

Building a solid brand

Branding starts with one main tenet: people must be able to quickly and easily identify a company by how it presents itself to the world.
Business Women

Finding the right brokerage

When it comes to selling an apartment building, there are many factors property owners should consider before diving into the process. Among them, and probably the most important one on the list, is choosing the right brokerage to engage the right buyers.

Tips for benchmarking your rental property

Owning and managing an investment property isn’t all about bricks and mortar and collecting rent cheques from tenants. Here are some tips for enhancing the resident experience via good benchmarking strategies.