Marketing

rental housing

How to fill apartment vacancies and find tenants

Property managers can fill apartment vacancies and find tenants by getting involved in the community, knowing their market and offering promotions.
New home

Apartment rentals rise in slow housing market

Apartment rentals are going up in the U.S. amidst a slow housing market. But experts question whether the same trend is occurring in Canada.
Baby boomers

New housing options for seniors in Canada

Baby boomers are living longer and staying healthier, making new housing options for seniors in Canada an exciting opportunity for developers.
Academic Assets

Ditching student ghettos for luxury living

Canadian developers are learning that behind many young adults living in so-called 'student ghettos' are parents willing to pay for higher-end housing.
Networking

How to start networking like a pro

Networking means more than collecting piles of business cards; it is all about building strategic relationships.
purchasing practices

FRPO hands out Ontario rental housing awards

The Federation of Rental-Housing Providers of Ontario has announced the winners of its 2013 Marketing, Achievement and Construction Awards.
Mobile apps

Using mobile technology as a marketing tool

Providing tenants with instant information on their smartphones can give a property a competitive advantage in the marketplace, and enable savvy property managers to maximize their time and measure their results.

Copywriting secrets that make rental ads sell

For landlords designing print ads or writing online apartment listings, knowing how to catch a renter’s attention is critical. These three copywriting secrets can help ads attract more rental leads.
REMI

The importance of networking

Networking is a way for property and facility managers to interface and surround themselves with resources that, at some point, will solve a problem, find resources or provide advice about an issue.

Online marketing

While property managers have traditionally relied on word of mouth to showcase a job well done, the fact is referrals often don’t provide enough new work to sustain or grow a business.

E-mail marketing

E-mail marketing is a digital form of direct mail. The term is often used to describe the act of sending direct promotional e-mails to either try to acquire new customers or persuade existing customers to buy again, or to encourage customer loyalty ...
REMI

Online marketing unplugged

An effective, tech-savvy marketing strategy encompasses web design, videos, social media and 3-D floor plans.