Marketing

technology

Canadian Property Management

How technology is leveraging asset management

A panel discussion at the Real Estate Strategy & Leasing Conference in Toronto this year examined how technology is changing asset management.
cleaning companies

Facility Cleaning & Maintenance

Social media tips for cleaning companies

Cleaning marketer and entrepreneur Lisa Macqueen recently offered advice on what cleaning companies need to be doing on social media.
technology

Canadian Apartment Magazine

Property management in the age of tech

Traditional marketing for property managers dictates that all you have to do is place an ad in a newspaper or local magazine to get noticed. While that may still be effective for a smaller segment of the population, increasingly building owners and operators know that capturing and keeping the attention of the emerging rental demographic requires investing in technology.
Coverall

REMI Network

Coverall welcomes new Marketing VP

Coverall North America has welcomed Nicole Ivey as its new vice-president of marketing.
digital strategy

Canadian Apartment Magazine

Promoting your rental property today

To succeed in this modern marketplace, rental property managers need to embrace social media channels like Facebook and Twitter. They also need a comprehensive digital strategy.
virtual reality

Canadian Property Management

Virtual reality emerges in commercial sector

Office marketing tools of the future will immerse users in new or non-existent environments, offering them the chance to virtually control a presale asset.
Minto-Yorkville-Park

CondoBusiness

Minto earns 19 distinguished marketing awards

A Canadian real estate developer and construction company, Minto Communities (Minto), received 19 awards at the 35th Annual National Association of Home Builders 2015 National Sales and Marketing Awards. Minto was recognized for the marketing efforts and advertising campaigns carried out for several high-rise condominium developments.
Select color swatch to paint wall

Canadian Apartment Magazine

Marketing your building upgrades

Renovating a rental property is more than an investment; it’s one that pays dividends. Aside from boosting the property’s value, it demonstrates a commitment to superior quality and gives tenants confidence that the property manager truly cares.
Five high-rise buildings under construction

Canadian Apartment Magazine

Tips for benchmarking your rental property

Owning and managing an investment property isn’t all about bricks and mortar and collecting rent cheques from tenants. Here are some tips for enhancing the resident experience via good benchmarking strategies.
tim_bristow_website (3)

Canadian Property Management

Rebranding the GTA’s Older Office Stock

Colliers' Tim Bristow discusses the many ways in which an older office building can be updated to meet the expectations of a multitude of generations.
Drones

Canadian Property Management

Drones in real estate are now a reality

The use of drones in real estate sales and marketing is not just a gimmick. Videos and images can help show off a property and offer unique perspectives.
rental housing

Canadian Apartment Magazine

How to fill apartment vacancies and find tenants

Property managers can fill apartment vacancies and find tenants by getting involved in the community, knowing their market and offering promotions.
Kingston & Co condo

CondoBusiness

Toronto condo shapes conversation with buyers

TAS' upcoming mid-rise Toronto condo, Kingston & Co., aims to attract first-time buyers with sustainable design and homey amenities.
Baby boomers

Canadian Apartment Magazine

New housing options for seniors in Canada

Baby boomers are living longer and staying healthier, making new housing options for seniors in Canada an exciting opportunity for developers.
Adam Artman

CondoBusiness

Leveraging online marketing tools to sell condos

How can developers and real estate agents leverage online marketing tools to drive sales? Adam Artman of UrbanForm offers his expert advice.
Mobile apps

Canadian Property Management

Using mobile technology as a marketing tool

Providing tenants with instant information on their smartphones can give a property a competitive advantage in the marketplace, and enable savvy property managers to maximize their time and measure their results.
REMI

Canadian Apartment Magazine

Negative online reviews

How damaging are negative online business reviews? John R. Graham of GrahamComm weighs in.