Marketing

personalization

Facility Cleaning & Maintenance

The power of personalization and customer experience

In today’s highly competitive digital landscape, facility cleaning and maintenance businesses face a daunting challenge in standing out and capturing local market share. However, these
feedback

Facility Cleaning & Maintenance

Using customer feedback to build your commercial cleaning business

Running a commercial cleaning business means delivering excellent service, building relationships, and listening to your customers. Customer service is vital for the success of your
lead

Facility Cleaning & Maintenance

Expanding your customer base with lead generation

Building your cleaning company means growing the accounts you have, as well as generating leads to add customers to your list, but it can be
social media

Facility Cleaning & Maintenance

Social media and commercial cleaning

Commercial cleaners, like all businesses, need a strategy to spread the word to attract new clientele. Marketing is a crucial step in expanding your business,
AI

Facility Cleaning & Maintenance

Using AI to improve your cleaning business

Technology is constantly providing tools to make cleaners’ jobs easier, increase efficiency, and simplify operations. The idea of AI may still seem futuristic, but these
recruitment

Facility Cleaning & Maintenance

A recruitment strategy for commercial cleaners

The cleaning industry is no stranger to the challenges of labour shortages and employee turnover, and recruitment remains a top priority for many commercial cleaning
recurring revenue

Facility Cleaning & Maintenance

The benefits of recurring revenue during a recession

In the midst of ongoing reports of layoffs, bank failures, and surging inflation, commercial cleaning businesses are finding solace in the stability of recurring revenue
facility management

Facility Cleaning & Maintenance

Recruiting the next generation in facility and maintenance management

Like many other industries, facility management will see a significant shift as baby boomers head towards retirement. In fact, experts predict that when this happens,

Facility Cleaning & Maintenance

Recession or inflation worries? Tips on navigating strained economic times

An economic recession affects everybody, from small businesses to large enterprises and every consumer connected. Stalling economic growth and the threat of compounding financial challenges
resilient

Design Quarterly

How to remain resilient in a competitive market

Building and maintaining a resilient architecture or design practice and staying competitive is more important than ever today.
cannabis production

Facility Cleaning & Maintenance

Cannabis production environment key to creating healthy inventory

Proper cleaning of cannabis production facilities may be the unsung hero of the industry and the difference between a healthy market and a lagging one.
compliance

Canadian Property Management

How technology is leveraging asset management

A panel discussion at the Real Estate Strategy & Leasing Conference in Toronto this year examined how technology is changing asset management.
cleaning companies

Facility Cleaning & Maintenance

Social media tips for cleaning companies

Cleaning marketer and entrepreneur Lisa Macqueen recently offered advice on what cleaning companies need to be doing on social media.
rental scams

Canadian Apartment Magazine

Property management in the age of tech

Traditional marketing for property managers dictates that all you have to do is place an ad in a newspaper or local magazine to get noticed. While that may still be effective for a smaller segment of the population, increasingly building owners and operators know that capturing and keeping the attention of the emerging rental demographic requires investing in technology.
entrepreneurs

REMI Network

Coverall welcomes new Marketing VP

Coverall North America has welcomed Nicole Ivey as its new vice-president of marketing.
digital permit tools

Canadian Apartment Magazine

Promoting your rental property today

To succeed in this modern marketplace, rental property managers need to embrace social media channels like Facebook and Twitter. They also need a comprehensive digital strategy.
emerging technologies

Canadian Property Management

Virtual reality emerges in commercial sector

Office marketing tools of the future will immerse users in new or non-existent environments, offering them the chance to virtually control a presale asset.