Surveys from Procter & Gamble (P&G) found that 70 per cent of travellers and nearly 60 per cent of diners would give their business to a hotel or restaurant if it was using cleaning brands and products they were familiar with and trusted.
P&G Professional, the division of P&G that conducted the studies, polled 850 frequent travellers and 974 diners on how the COVID-19 pandemic has changed their expectations of the businesses they will engage in the future.
More than 70 per cent of respondents said COVID-19 will have a medium to large impact on what hotels they select, while 80 per cent of diners said the same of restaurants. Nearly half of all surveyed said that they plan to return to a normal routine within the next three months.
The cleaning brands and products selected by these establishments also play a role in a customer’s willingness to return to their facilities, according to P&G. Fifty-five per cent of travellers reported they are willing to pay more for a hotel room and a third of restaurant patrons would be pay higher prices for their meal if they know the business is using cleaning products they recognize.
Other insights revealed by the survey include the importance of proper signage and messaging throughout the customer journey, with 61 per cent of diners saying they expect to see more information on health and safety protocols posted in foodservice establishments. A majority of those surveyed also said they hope to see more frequent and thorough cleaning at restaurants, and 57 per cent of travellers want more information on the cleaning processes employed by hotel companies, both in-person and via the company’s website.
For more information regarding the survey, visit P&G’s website.