Essity has launched a handwashing app that aims to educate children about the importance of proper hand hygiene.
Ella’s Handwashing App is now available for free download on mobile.
It is set up to encourage young children to wash their hands properly and form good habits.
The interactive story-based app follows Ella and her friends Max, Sam, and Dino on a quest to get clean after playing outside. It features an interactive handwashing game.
Essity has released the app as part of the Global Handwashing Partnership, a coalition of international stakeholders who work explicitly to promote washing hands with soap and recognize hygiene as a pillar of international development and public health. Essity has been a member since 2017 and has become a leading strategic partner. Other members include government agencies, multilateral organizations, corporations, non-governmental organizations, and academic institutions.
“Hand hygiene is essential for our well-being and with an ongoing pandemic we all need to do more to increase hygiene practices, now and in the future,” says Magnus Groth, CEO and President of Essity.
Ella’s Handwashing Adventure app has been combined with a variety of playful and engaging materials into a toolkit that also includes:
- Brochures and information for school staff: Presentations, brochures and leaflets with an introduction to the Ella toolkit, information about hand hygiene as well as games, tips and tricks to teach handwashing to pre-schoolers and kindergartners
- Ella poster: A colourful poster of different situations where it’s more important or less important to wash hands
- Other interactive materials, such as an Ella coloring poster and an Ella Diploma
- Max’s Handwashing School: For older children aged 6-10, Max’s Handwashing School materials can be found here.
Essity’s Tork brand supports hand hygiene through products like paper hand towels, soap, and sanitizers.