As the new year takes off, it’s the perfect time to refine your strategy for growing your commercial cleaning and maintenance business. Increasing your client base doesn’t have to involve a hefty financial investment—it’s about focusing on innovative, actionable tactics that deliver results.

Here are the top six easy-to-implement tips to help you attract more clients and set your company up for success this year.

Leverage referrals and testimonials: Referrals and testimonials are powerful tools for building trust and credibility. Satisfied clients can become your best advocates, so don’t hesitate to ask for referrals and publish them on your website and social media channels.

Optimize your online presence: An effective online presence is critical for attracting potential clients. Ensure your website and social media profiles are professional, current, and informative. To enhance your online visibility:

• Use local SEO strategies, such as optimizing your website with location-specific keywords (e.g., “commercial cleaning services in [city]”).
• Regularly post content that positions your business as an expert in the industry. Topics could include cleaning tips, maintenance best practices, or industry trends.
• Encourage satisfied clients to leave positive reviews on your Google Business Profile and Yelp.

Focus on networking: Building relationships within your community can lead to valuable business opportunities. How to start:

• Join local professional associations and attend networking events to connect with decision-makers in industries that need cleaning and maintenance services.
• Partner with complementary businesses, such as property management or office supply companies for cross-promotional opportunities.

Offer customized solutions: Clients appreciate tailored solutions that address their specific needs. When approaching potential clients, take the time to understand their pain points and offer a customized proposal. For example:

• Conduct a free on-site assessment to identify areas where your services can improve efficiency or cleanliness for them.
• Create flexible service packages that align with their budget and priorities.

Stay consistent with follow-ups: Persistence pays off in sales. Many potential clients won’t commit immediately, but consistent follow-ups can keep your business top-of-mind. Here’s how to follow up effectively:

• Use email marketing to share interesting, helpful content, such as tips for maintaining cleanliness or updates on your services.
• Follow up after initial meetings with a thank you note and a summary of how you can meet their needs.
• Periodically check in with past prospects who didn’t initially sign on to see if their needs have changed and you can help.

Use social media wisely: Social media platforms are free to use and offer immense potential for reaching new clients. To make the most of social media:

• Post-before-and-after photos of cleaning projects to showcase your skills and results.
• Share client success stories or case studies as a reference for new prospects.
• Increase user-generated content and engage with your audience by responding to comments and questions promptly, and encouraging your audience to share your content.

RELATED: Posting content to boost your business

Communicating value to prospective clients

When communicating value to prospective clients, it’s crucial to highlight how regular cleaning and maintenance programs can significantly enhance their operations. Emphasize that such programs ensure a pristine and safe environment, which can lead to increased productivity and employee satisfaction. Explain that proactive maintenance can extend the lifespan of their assets, reduce unexpected downtime, and ultimately save costs by preventing expensive repairs.

Tailor your conversation to address specific client needs, demonstrating a deep understanding of their industry challenges and how a customized cleaning and maintenance program can provide effective solutions. Use real-life examples and case studies to illustrate tangible benefits, building trust and credibility. Highlight how such programs elevate brand image, strengthen health and safety standards, and create inviting spaces that appeal to clients, partners, and employees, improving overall business performance.

Selling commercial cleaning and maintenance services doesn’t have to break the bank. The key is consistency, professionalism, and understanding your clients’ needs. With these actionable tips, you’ll be well-positioned for an outstanding 2025.

Alex Caravaggio is the Master Franchise Owner for Anago of Southern Ohio and Anago of Colorado, part of the Anago Cleaning Systems brand supporting over 1800 franchises across the U.S. and Canada. For more information about Anago of South Ohio or Anago of Colorado, visit AnagoCleaning.com/SouthernOhio or AnagoColorado.com.