The start of a new year is often a time to evaluate your business, re-focus on your mission, and refine your practices for even better

The cleaning industry is a crowded marketplace, and today’s economy calls for out-of-the-box thinking when trying to attract business and broaden your customer base. The

Marketing is a crucial part of building your brand and growing your business. While traditional marketing is certainly still valuable, social media is a valuable

Have you updated your marketing strategy for the new year? If growing your business is on the agenda, it’s the perfect time to audit your

As the new year takes off, it’s the perfect time to refine your strategy for growing your commercial cleaning and maintenance business. Increasing your client

Commercial cleaners, like all businesses, need a strategy to spread the word to attract new clientele. Marketing is a crucial step in expanding your business,

Like many other industries, facility management will see a significant shift as baby boomers head towards retirement. In fact, experts predict that when this happens,

The American Cleaning Institute is calling for social media platforms to stop the spread of unsafe trends.

How can social media be a safe venue for transparency, so that owners, residents, boards and management aren't afraid of the platform?

Gone are the days when a business service contractor could rely on obtaining its clients from just one channel. Today, it’s all about exposure and the best place a cleaning business can be seen is online.

Cleaning marketer and entrepreneur Lisa Macqueen recently offered advice on what cleaning companies need to be doing on social media.