Office marketing tools of the future will immerse users in new or non-existent environments, offering them the chance to virtually control a presale asset.

A Canadian real estate developer and construction company, Minto Communities (Minto), received 19 awards at the 35th Annual National Association of Home Builders 2015 National Sales and Marketing Awards. Minto was recognized for the marketing efforts and advertising campaigns carried out for several high-rise condominium developments.

Renovating a rental property is more than an investment; it’s one that pays dividends. Aside from boosting the property’s value, it demonstrates a commitment to superior quality and gives tenants confidence that the property manager truly cares.

Owning and managing an investment property isn’t all about bricks and mortar and collecting rent cheques from tenants. Here are some tips for enhancing the resident experience via good benchmarking strategies.

Colliers' Tim Bristow discusses the many ways in which an older office building can be updated to meet the expectations of a multitude of generations.

The use of drones in real estate sales and marketing is not just a gimmick. Videos and images can help show off a property and offer unique perspectives.

Property managers can fill apartment vacancies and find tenants by getting involved in the community, knowing their market and offering promotions.

TAS' upcoming mid-rise Toronto condo, Kingston & Co., aims to attract first-time buyers with sustainable design and homey amenities.

Baby boomers are living longer and staying healthier, making new housing options for seniors in Canada an exciting opportunity for developers.

How can developers and real estate agents leverage online marketing tools to drive sales? Adam Artman of UrbanForm offers his expert advice.

Providing tenants with instant information on their smartphones can give a property a competitive advantage in the marketplace, and enable savvy property managers to maximize their time and measure their results.

How damaging are negative online business reviews? John R. Graham of GrahamComm weighs in.

For landlords designing print ads or writing online apartment listings, knowing how to catch a renter’s attention is critical. These three copywriting secrets can help ads attract more rental leads.

Networking is a way for property and facility managers to interface and surround themselves with resources that, at some point, will solve a problem, find resources or provide advice about an issue.

While property managers have traditionally relied on word of mouth to showcase a job well done, the fact is referrals often don’t provide enough new work to sustain or grow a business.

E-mail marketing is a digital form of direct mail. The term is often used to describe the act of sending direct promotional e-mails to either try to acquire new customers or persuade existing customers to buy again, or to encourage customer loyalty ...

Content marketing is a fast-growing practice that can help property management companies get noticed and demonstrate the added value they offer.