Owners often accuse boards of directors of being too secretive. Two property management professionals share their communication tips for condo communities.
As LEED certification increasingly matters to tenants’ employees, sound environmental stewardship has moved from a nice-to-do to a must-do for many companies.
Mental health, including depression, is the leading cause of short-term disability in the global workplace. In Canada, 50 per cent of short-term disability claims are
Property managers say demands are shifting in Ontario’s cottage rental market. Today many renters expect a resort-like atmosphere.
The use of drones in real estate sales and marketing is not just a gimmick. Videos and images can help show off a property and offer unique perspectives.
Networking means more than collecting piles of business cards; it is all about building strategic relationships.
Providing tenants with instant information on their smartphones can give a property a competitive advantage in the marketplace, and enable savvy property managers to maximize their time and measure their results.
For landlords designing print ads or writing online apartment listings, knowing how to catch a renter’s attention is critical. These three copywriting secrets can help ads attract more rental leads.
Networking is a way for property and facility managers to interface and surround themselves with resources that, at some point, will solve a problem, find resources or provide advice about an issue.
While property managers have traditionally relied on word of mouth to showcase a job well done, the fact is referrals often don’t provide enough new work to sustain or grow a business.
E-mail marketing is a digital form of direct mail. The term is often used to describe the act of sending direct promotional e-mails to either try to acquire new customers or persuade existing customers to buy again, or to encourage customer loyalty ...
Content marketing is a fast-growing practice that can help property management companies get noticed and demonstrate the added value they offer.
An effective, tech-savvy marketing strategy encompasses web design, videos, social media and 3-D floor plans.