Marketing

Communication

Communication tips for condo communities

Owners often accuse boards of directors of being too secretive. Two property management professionals share their communication tips for condo communities.
REMI

Why LEED certification is becoming an essential

As LEED certification increasingly matters to tenants’ employees, sound environmental stewardship has moved from a nice-to-do to a must-do for many companies.
well-being

Cultivating wellbeing in the built environment

Mental health, including depression, is the leading cause of short-term disability in the global workplace. In Canada, 50 per cent of short-term disability claims are

Ontario’s cottage rental market evolving

Property managers say demands are shifting in Ontario’s cottage rental market. Today many renters expect a resort-like atmosphere.
Drones

Drones in real estate are now a reality

The use of drones in real estate sales and marketing is not just a gimmick. Videos and images can help show off a property and offer unique perspectives.
Networking

How to start networking like a pro

Networking means more than collecting piles of business cards; it is all about building strategic relationships.
Mobile apps

Using mobile technology as a marketing tool

Providing tenants with instant information on their smartphones can give a property a competitive advantage in the marketplace, and enable savvy property managers to maximize their time and measure their results.

Copywriting secrets that make rental ads sell

For landlords designing print ads or writing online apartment listings, knowing how to catch a renter’s attention is critical. These three copywriting secrets can help ads attract more rental leads.
REMI

The importance of networking

Networking is a way for property and facility managers to interface and surround themselves with resources that, at some point, will solve a problem, find resources or provide advice about an issue.

Online marketing

While property managers have traditionally relied on word of mouth to showcase a job well done, the fact is referrals often don’t provide enough new work to sustain or grow a business.

E-mail marketing

E-mail marketing is a digital form of direct mail. The term is often used to describe the act of sending direct promotional e-mails to either try to acquire new customers or persuade existing customers to buy again, or to encourage customer loyalty ...
REMI

How to stand out in a crowded market

Content marketing is a fast-growing practice that can help property management companies get noticed and demonstrate the added value they offer.
REMI

Online marketing unplugged

An effective, tech-savvy marketing strategy encompasses web design, videos, social media and 3-D floor plans.