Rentsync, a leading software and data company serving Canada’s rental housing and real estate industry, announced it has acquired research and consulting firm Urbanation. The acquisition represents a major step in Rentsync’s strategy to expand its market intelligence and deliver the most comprehensive data and insights for the rental housing market in Canada.
“I am pleased to announce the strategic sale of Urbanation, a company I founded and grew over the past four decades and has become the industry leader for real estate market data and insights,” said Eve Lewis, Founder and CEO of Urbanation. “I am confident that the strong foundation, values and integrity we established will lead to even more success as Urbanation combines forces with Rentsync.”
Urbanation offers in-depth market analysis and data for rental housing and condominium developers, operators, investors, lenders and policymakers. Its research plays a critical role in today’s rental housing landscape by bringing clarity to a market shaped by structural supply constraints, evolving affordability pressures, and shifting development cycles.
Urbanation and Rentsync have partnered over the past three years to publish the monthly National Rent Report and develop a comprehensive rental market database for the Greater Golden Horseshoe, Ottawa, and Montreal.
Urbanation’s President, Shaun Hildebrand, will continue to lead data and market analytics and will expand these offerings across Canada.
“The integration of Urbanation into Rentsync represents an important milestone for Canada’s residential real estate sector,” says Hildebrand. “Purpose-built rentals and condominiums will take on an increasingly larger role in helping to expand housing supply and improve housing affordability across the country. Never has there been a greater need for transparent and accurate data, granular insights, and high-level market guidance to shape the future of how the market operates. I am incredibly excited to see Urbanation take on a larger role in this regard.”
Together, Rentsync, Urbanation, and the Rentals.ca Network of listing sites form an integrated platform that supports the full rental housing lifecycle in Canada. By combining best-in-class market intelligence, real-time renter demand, proven digital marketing, and full-suite property management software, rental housing providers can make smarter investment decisions, optimize the leasing process, and maximize asset performance.
“Canada is geographically massive and there is no single national source of truth for well-researched, reliable, housing real estate data,” said Max Steinman, CEO of Rentsync. “This acquisition brings us one step closer to solving that problem. Urbanation has an outstanding reputation and we will preserve that legacy while helping to grow the brand quickly across the country.”
The transaction comes on the heels of Rentsync’s acquisition of Spacelist in December 2025, marking the company’s second acquisition since receiving investment from Silversmith Capital Partners in April 2025. d.
