Janitorial services B2B site cloaked in mystery

Thursday, August 2, 2018

A new B2B enterprise for janitorial services bills itself as a resource for quality control, but no information about the website’s own origins is revealed. JanitorReview.com, now being tested in the Canadian market, promises to post verified reviews of cleaning companies and compile data for a credible rating system.

This is marketed as both a search tool for potential customers and a business development opportunity for cleaning contractors. An announcement of the new service states that the five top-rated companies will be given a direct channel on the website to receive bids and issues quotes. “They are also given a Certificate of Excellence badge to display on their own company website to promote their status to potential customers,” it adds.

No principals or backers of the venture are identified. Nor is any contact information available on the website itself. Rather, prospective users are asked to submit their contact information.

Website blogs are simply attributed to Janitor Review, with the accompanying explanation: “We are dedicated to helping businesses and individuals find the best janitorial or residential cleaning companies in Canada.” Dedication to grammar is somewhat less evident in the blog headline: Green Cleaning and It’s Benefits.

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