cleaning products

Demand for cleaning products predicted to keep growing

The North American market is expected to account for approximately 30% of global sales in 2021.
Tuesday, September 28, 2021

The global market for surface-cleaning products is expected to grow significantly over the next decade, expanding at a compound annual growth rate of nearly five per cent according to a report from market research provider Fact.MR.

The North America surface cleaning products market is expected to account for approximately 30% of global sales in 2021.

The analysis’ conclusions reflect the fact the cleaning products market has gained massive importance due to the onset of the COVID-19 pandemic. The report also attributed the expected growth to increasing expenditure on preventive measures during the coronavirus pandemic and rising consumer awareness regarding the importance of cleaning and personal hygiene.

Chemical-based products

Some popular chemical-based surface cleaning products are:

  • Alcohol-based products
  • Chlorine-based products
  • Hydrogen Peroxide-based products
  • Quaternary Ammonium-based products

The use of alcohol and quaternary ammonium in surface cleaning products has increased since both have been found to be very effective in combating different disease-causing viruses and bacteria.

Rising demand for surface disinfectants has pushed manufacturers to find more effective disinfectants, and hence, research in this area has also accelerated. Use of chlorine and hydrogen peroxide in these products is expected to increase over the next 10 years as they are key to disinfectant preparations.

The liquid segment of the global market is expected to hold a dominant share in terms of value and sales, while the wipes segment is expected to account for an increase in demand over the next 10 years.

Innovation

Cleaning product manufacturers have been focusing on developing new and efficient products to cater to a wide range of consumers. Investments in research and development have increased to offer products that are eco-friendly in line with the trends of the cleaning industry and beyond.

COVID-19 has completely revolutionized the use of these products, and since sprays are a very effective way to deliver and apply cleaning solutions and disinfectants, their demand has increased substantially over the past year.

Sprays are gaining popularity due to their ability to apply the product to a broader area in a short span of time. The sprays segment is expected to register the highest CAGR over the decade. The increasing need for disinfection and sanitization is expected to majorly drive demand for surface cleaning product sprays globally.

e-commerce leads the way

e-commerce, as a sales channel, is anticipated to lead the sales of surface cleaning products. The COVID-19 outbreak has given further impetus to the already popular online shopping trend. Sales via e-commerce channels are anticipated to contribute to the majority of market share as the popularity of online shopping increases in the pandemic era.

Since 2020, when many nations were forced to go into lockdowns in order to contain the spread of coronavirus, sales through channels such as convenience stores, modern trade, and grocery stores saw a major drop.

However, as lockdown restrictions were removed and life returned to normalcy, there may be some stagnation in sales via e-commerce, and sales through modern trade and convenience stores will see some growth.

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