The Federation of Rental Providers of Ontario (FRPO) has officially launched Proud to Rent, a new campaign celebrating today’s rental lifestyle and the professionalism of Ontario’s rental housing providers. Through targeted digital advertising and authentic, resident‑focused storytelling, the initiative intends to highlight the “flexibility, financial freedom, and sense of community” that professionally managed rental housing can offer.

“For millions of Ontarians, renting is a preferred and empowered choice—not a fallback,” said FRPO President Tony Irwin. “Yet outdated stigmas about our sector persist. To help shift this narrative, we are proud to introduce Proud to Rent, a new digital initiative under our Let’s Build Ontario campaign.”

Irwin noted that the campaign aims to strengthen public perception of renting, ultimately helping create a more constructive environment for advocating the supply and policy solutions the sector needs.

“We encourage everyone to follow along on our social channels and help share the message that renting is a vital, valuable choice for Ontarians,” he added.

For more on the new campaign, visit: Proud to rent — Let’s Build Ontario