Hazelview Properties has opened Canada’s first Rainbow Registered residential rental building located at 73/75 Broadway Ave in Toronto. While numerous businesses across the country hold the accreditation, the Story of Midtown Toronto rental property is the first rental building to receive the honour.
“At Hazelview, we go all out to build and nurture a diverse, equitable, and inclusive culture, whether it’s in our workplace or properties we manage,” says Jasmin Pirani, Partner, Marketing and Social Impact. “Earning the Rainbow Registered accreditation for Story of Midtown Toronto is a proud milestone that reflects our dedication to creating safe, welcoming spaces where everyone feels a true sense of belonging. This recognition reaffirms our promise to foster communities that celebrate diversity and prioritize the well-being of all residents.”
Rainbow Registered is an accreditation program run by Canada’s 2SLGBTQI+ Chamber of Commerce (CGLCC). The program grants a time-limited recognition to businesses and organizations for demonstrating compliance with the quality standard. Accredited businesses are deemed market-ready for the 2SLGBTQI+ customer and given the right to be associated with the program’s prestigious Rainbow Registered designation.
Story of Midtown Toronto received the accreditation in recognition of its commitment to inclusivity, ensuring that both residents and team members experience a welcoming and supportive environment. Inclusion at the property is embedded in everyday interactions, such as a paid volunteer day for community causes, Pride-themed email signatures, and resident communications that reinforce respect and belonging.
Team members undergo comprehensive training on 2SLGBTQI+ inclusion, covering pronoun usage, unconscious bias, and inclusive language to foster real-world allyship. Additionally, the building operates under a people-first framework, where policies go beyond stating values and instead outline clear steps to support individuals from all diverse backgrounds. These policies are reviewed annually, with mandatory employee acknowledgment, ensuring consistency, accountability, and a culture of care.
Hazelview Properties is also in the process of receiving the Rainbow Registered accreditation for its corporate offices and select properties within its Toronto/GTA portfolio as part of the organization’s larger commitment to create inclusive environments where diversity is not only acknowledged but celebrated.
“We are thrilled to recognize Hazelview Properties as Canada’s first Rainbow Registered residential rental building,” says Connor McKiggan (They/Him), National Business Development Manager, Canadian 2SLGBTQI+ Chamber of Commerce. “This milestone reflects a powerful commitment to inclusive housing—one where 2SLGBTQI+ residents are not just welcomed but meaningfully supported. By embedding equity into its policies, training, and everyday operations, Hazelview is setting a new standard for what it means to build community. We’re proud to stand alongside them as they lead by example.”
