Marketing
CondoBusiness
Toronto condo shapes conversation with buyers
TAS' upcoming mid-rise Toronto condo, Kingston & Co., aims to attract first-time buyers with sustainable design and homey amenities.
Canadian Apartment Magazine
New housing options for seniors in Canada
Baby boomers are living longer and staying healthier, making new housing options for seniors in Canada an exciting opportunity for developers.
CondoBusiness
Leveraging online marketing tools to sell condos
How can developers and real estate agents leverage online marketing tools to drive sales? Adam Artman of UrbanForm offers his expert advice.
Canadian Property Management
Using mobile technology as a marketing tool
Providing tenants with instant information on their smartphones can give a property a competitive advantage in the marketplace, and enable savvy property managers to maximize their time and measure their results.
Canadian Apartment Magazine
Negative online reviews
How damaging are negative online business reviews? John R. Graham of GrahamComm weighs in.
Canadian Apartment Magazine
Copywriting secrets that make rental ads sell
For landlords designing print ads or writing online apartment listings, knowing how to catch a renter’s attention is critical. These three copywriting secrets can help ads attract more rental leads.
CondoBusiness
The importance of networking
Networking is a way for property and facility managers to interface and surround themselves with resources that, at some point, will solve a problem, find resources or provide advice about an issue.
CondoBusiness
Online marketing
While property managers have traditionally relied on word of mouth to showcase a job well done, the fact is referrals often don’t provide enough new work to sustain or grow a business.
Canadian Apartment Magazine
E-mail marketing
E-mail marketing is a digital form of direct mail. The term is often used to describe the act of sending direct promotional e-mails to either try to acquire new customers or persuade existing customers to buy again, or to encourage customer loyalty ...
CondoBusiness
How to stand out in a crowded market
Content marketing is a fast-growing practice that can help property management companies get noticed and demonstrate the added value they offer.
Canadian Apartment Magazine
Online marketing unplugged
An effective, tech-savvy marketing strategy encompasses web design, videos, social media and 3-D floor plans.




