Staples Canada has officially rebranded as the Working and Learning Company and has launched its first new concept store in Kirkland, Que. According to a press release the new brand identity is “reflected in a new, refreshed logo which reflects the collaboration between customers, and store associates across the country.”
Staples will launch a second new concept location in downtown Toronto in January that will offer a co-working space called Staples Studio. The space will include a Mos Mos café.
“The way people work and live is changing in profound ways and Staples Canada is adapting to help our customers work, learn and grow,” said David Boone, CEO, Staples Canada. “We spoke to thousands of entrepreneurs, teachers, students and parents to gain insights on what we could do to better suit their needs, and we’re delivering a solution unique to Canada. Every decision we make is driven by thinking differently about the needs of our customers.”
In addition to introducing co-working at its University Avenue location, highlights of the new Staples Canada retail experience include:
- Spotlight – A new space has been created for community members, entrepreneurs, educators and students to meet, share ideas and learn through Staples Canada’s weekly Spotlight Speaker Series.
- Discovery experience – Customers will be able to get hands-on with the products they need in-store, including new Pen and Journal Bars, and Tech Discovery Zone.
- Expanded services – The company is relaunching and taking its services business to the next level as the Solution Shop, which will provide the support Staples Canada is known for along with new, relevant categories, such as digital marketing services.
“The environment we’ve created in our concept stores invites anyone coming in to spend time with us, find a place to relax and hang out, explore products, grab a coffee, share ideas and work together,” added Boone.