Every business owner will tell you they are having problems hiring workers. Because of this, employers must get creative with their recruitment strategies.

AlturaSolutions Communications’ Robert Kravitz, a former owner of three contract cleaning companies, notes that many companies are still recruiting workers the way they did years ago, despite how much the janitorial has evolved.

So, how should we be recruiting workers today?

Kravitz offers five core recruitment strategies that are proving effective:

Think green

Sustainability and green cleaning pioneer Steve Ashkin says that when recruiting younger workers, remember this is the most environmentally conscious generation in the nation’s history. “Younger workers will be more interested in working for a company when they know it is green and sustainability-focused.”

Have a clear mission statement

Traditionally, a mission statement is designed to help current workers understand a company’s goals and purpose. However, mission statements also help when recruiting new workers. The potential hire wants to know the goals and values of the company they may be working for. A mission statement expresses those values.

Encourage employee-generated social media

Ask current staffers to like company posts and post their own company posts on different social media platforms. Potential hires check out a company’s social media to learn more about the company, and positive posts encourage them to join the team. And by the way, LinkedIn offers tips on recruiting workers using social media.

Create a “what it’s like to work here” video

Companies such as Apple create videos discussing their company culture, what the company expects of their employees, and what the company looks for when hiring new people. Creating a video helps weed out those that have second thoughts about your company while encouraging others to join you. These videos can prove amazingly effective when recruiting workers.

Look for workers from niche sources

Try recruiting workers from organizations that support veterans or people with disabilities, to name just two. Without these people, Kravitz says his three contract cleaning businesses would have never succeeded.