The Supply Chain Management Association has changed its name to Supply Chain Canada. The association also launched a new website as part of an overall rebranding initiative.
“The new name and look are part of a transformation that we have undertaken as the association enters its second century,” said Christian Buhagiar, President & CEO of Supply Chain Canada in the association’s press release. “Today’s supply chains are dynamic and fast-paced. The association for Canada’s supply chain professionals must reflect that.”
Through the rebranding process, the association has also acquired a new logo and tagline, “Professionals advancing the future.”
It is intended to:
- Elevate the perception of supply chain practitioners as professionals, acknowledging the value they bring to their organizations and to the Canadian economy.
- Encompass the several ways that the association and its members “advance” – in their personal careers and knowledge, and for the profession, the country and the economy.
- Express the future focus of the association – with its emphasis on the development of skills and policies – and of the supply chain itself, now so focused on AI, blockchain, robotics, automation and so on.
“The unity that this will ensure will help us improve recognition in the sector, and thereby provide stronger leadership to the Canadian supply chain community,” Buhagiar added.
According to the press release, the association’s transformation began in 2018 with a new vision and mission, as well as an ambitious three-year strategic plan. The new name and rebranding announced are part of a larger evolution that will continue over the next two years with the introduction of new and revised educational offerings, new initiatives to engage with industry, more value-added membership benefits and more.