Alberta’s real estate regulator has launched a new consumer protection initiative amid the province’s population surge. With Alberta leading the nation in interprovincial migration, the influx of newcomers continues to drive strong demand in the housing market.

The Real Estate Council of Alberta (RECA) debuted its Safe and Sound campaign as a form of trust-building that showcases how it protects consumers and licenses ethical professionals.

RECA is inviting Albertans to share their experiences selling, buying, mortgaging, renting, or investing in real estate by completing a short survey at safeandsoundalberta.ca. The feedback will help shape future consumer protections and regulatory improvements.

“Confidence in Alberta’s real estate system is high, and Safe and Sound Alberta is one way we are listening to consumers and continuing to raise the bar,” said Stacy Paquin, CEO of RECA

Paquin emphasized that Albertans can buy real estate with confidence – whether they are selling, purchasing, renting, or mortgaging a house, condo, farmland, or commercial property. RECA also regulates licensed property managers, ensuring they follow clear rules and meet high standards of professionalism.

“Alberta’s population continues to grow rapidly, which continues to put pressure on people to find housing,” she said. “Thanks to reforms made by the Government of Alberta, RECA is even more agile, effective, and focused on protecting consumers throughout their real estate journey.”