Global denim brand G-Star RAW and leading Swiss furniture manufacturer Vitra will launch the Prouvé RAW Office Collection in Vancouver during a private exhibit opening at Inform Contract on February 25, 2016, followed by a public exhibit from Friday, February 26 to Thursday, March 31. Previously exhibited in New York and Los Angeles, the new collection includes a revival of a selection of furniture and lighting originally designed by Jean Prouvé in the 1940s for the offices of major French industrial companies.
More than 70 years after their initial creation, Vitra has reinterpreted Jean Prouvé’s furnishings in cooperation with the designer’s family in order to meet the demands of the modern office and its users – from increased human height to cable management. Vitra developed colours and details in collaboration with art directors at G-Star. The 10-piece series brings a contemporary look to Prouvé’s designs while remaining true to the originals.
“It’s wonderful to see how the collaboration between Vitra and G-Star RAW gives a new feeling to the collection, and that individual pieces are returning to the office – the place for which they were originally designed,” says Catherine Prouvé, daughter of Jean Prouvé.
Following the success in 2011 of the Prouvé RAW crossover project between Vitra and G-Star RAW, the partnership has continued with the development of a second limited series: the Prouvé Raw Office Edition. The second collaborative efforts of these creative entities was first initiated in 2014 when Vitra in collaboration with G-Star RAW issued modernized Prouvé originals to furnish the brand’s new Amsterdam headquarters – designed by the Office for Metropolitan Architecture (OMA).
Made of steel and solid wood, the tables, chairs and cabinets of the Prouvé RAW Office Edition bear witness to a bygone industrial age. Using leather and heavy-duty fabric upholstery materials, in industrial shades of green, all details pay tribute to the furnishings’ original use and environments
Architects and designers working on home or office projects on the West Coast can specify the Prouvé RAW Office Collection only until the end of 2016 through Inform Contract in Vancouver.
For more information: https://www.vitra.com/en-us/content/prouve-raw-office-edition-exhibition-ca
Photo credit: Designer Jean Prouvé, product name, ©Vitra.com