Concrete Alberta announces new executive director

Wednesday, July 5, 2017

The Concrete Alberta board of directors has announced that Dan Hanson is its new executive director, effective August 8, 2017. He replaces Robin Bobocel, who has accepted a new role as the CEO of the Red Deer & District Chamber of Commerce.

In just over two years at the helm, Bobocel oversaw some significant changes in how the association operates, and what its new focus will be.  Some of these changes include a new identity for the association, moving away from the name and look of ARMCA, to become Concrete Alberta.

Along with this change was the development and implementation of a new strategic plan that focuses outwardly on raising awareness of the industry with a variety of stakeholders including government.

Under Bobocel’s leadership, Concrete Alberta undertook to develop a new marketing plan and the establishment of several strategic partnerships with groups such as the Canadian Homebuilders’ Association, the Industry Task Force Association and Alberta Labour, among others.

Hanson has more than 14 years of experience in government, industry, and stakeholder relations.  Most recently, he was a senior consultant with IMPACT Consulting, an Alberta-based consulting firm that focuses on government relations, policy development, strategic planning, communications and advocacy services.

Hanson also has extensive public sector experience as the former senior director of the Alberta Competitiveness Council with the Alberta government, where he worked with industry to enhance partnerships with government and other stakeholders to advance Alberta’s competitive position.  Prior to that, he served as Chief of Staff and political advisor to the Minister of Agriculture and Rural Development; the Minister of Infrastructure; the Minister of Finance; and, the Associate Minister of Infrastructure and Transportation. Hanson also served as a research officer with the Legislative Assembly of Alberta in the Government Members’ Research Branch.


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