Christopher Alexander has been appointed as president of RE/MAX Canada.
Having recently completed the acquisition of the North American regions of RE/MAX INTEGRA, RE/MAX added the Ontario and Atlantic provinces (approximately 12,000 agents) to its previously owned Western Canada roster (approximately 7,000 agents).
In his new role, Alexander will lead the brand throughout the country, working directly with executive vice president, Elton Ash, and the leaders of the Quebec region, which remains independently owned within the country. The duo will continue to bring forward the best practices, strategies, and insights to build RE/MAX’s new cohesive brand strategy across the company owned regions in Canada.
“I have every confidence in his ability to continue to energize our network and regional teams as we create one unified brand across all of our Canadian regions” said RE/MAX President, Nick Bailey. “Under Christopher’s leadership we aim to drive scale and streamline operations across many functions, creating a stronger national brand offering for consumers, agents and franchisees alike.”
Alexander’s career trajectory at the global real estate franchisor began in 2014 when he joined RE/MAX INTEGRA as a franchise sales consultant. He then served as chief strategy officer and executive vice president and was responsible for the day-to-day operations as well as developing and overseeing business strategies. He joined RE/MAX, LLC as the senior vice president of Canada in July 2021.
“As we continue to forge forward as a global brand, it is important that we have strong leadership at the national level to ensure we are able to react and adapt to regional differences,” adds Bailey. “Christopher’s extensive knowledge of the Canadian real estate industry and proven track record of agent and franchise growth will make him an integral addition to the RE/MAX leadership team.”