Capri and CMW Insurance rebrands in B.C.

Wednesday, January 10, 2018

Capri and CMW Insurance, who merged in 2017, have rebranded as CapriCMW, effective January 1, 2018. As part of the rebranding, CapriCMW is introducing a new visual identity and website.

The rebranding marks the company’s next step towards integrating its operations under one identity, with a common mission and shared values and goals. The merger in 2017 brought together the strengths of a combined 63 years of insurance and risk management experience, while retaining the advantages of being independent and employee-owned.

“With so many small companies being acquired by large multinationals, it was important for us to maintain the trust and relationships we’ve developed over the years. As CapriCMW, we remain a local, independent company that offers unfiltered, unbiased advice in the best interest of each and every client,” said Tim Miller, president.

The new visual identity reflects the transformation the company has undergone while paying homage to the legacy and roots of Capri and CMW. Described as two shapes that come together to evoke a kite, the new logo symbolizes the company’s movement in a new, fresh direction.

The new website,, has been designed to offer an intuitive, user-friendly experience where visitors can easily access educational resources, purchase a policy online, submit service requests and locate an office or advisor.

“The new name and brand provides us with a strong, unified identity and presence that reflects who we are today and into the future. We are well-positioned for continued growth and new opportunities, creating long-term value for our employees, clients, industry partners and communities,” said Andrew Kemp, president.

Combining the strengths of their presences in the Lower Mainland and the Interior of B.C., CapriCMW is now one of Western Canada’s largest independent, employee-owned insurance brokerages.


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