Ivanhoé Cambridge is fueling $200 million into its Montreal Eaton Centre redevelopment as part of the firm’s $1-billion plan for Projet Nouveau Centre, a flagship property facelift and revitaliztion of the downtown core.
Sainte-Catherine Street, where the shopping centre is located, is undergoing a makeover itself. Wider sidewalks, new lighting and more seating areas are a few features in the works.
“Sainte-Catherine Street’s great strength is its ability to reinvent itself continually,” stated Claude Sirois, president of retail at Ivanhoé Cambridge. “Our demanding clientele wants an innovative and sustainable project that stands out for its urban character. With the physical changes we are making and the collaboration of our current and future retailers and brands, we are setting out to redefine the urban shopping experience downtown.”
Unifying the Complexe Les Ailes with the Montreal Eaton Centre, Ivanhoé Cambridge will be restoring the building’s original name while strengthening the Montreal Eaton Centre image and brand. Together, the two centres welcome more than 30 million visitors annually.
According to Ivanhoé Cambridge, the centre will offer numerous leasing opportunities, including large format retailers. The spaces will benefit from years of densification in the area and the future McGill light rail train station that is part of the Réseau électrique métropolitain (REM). The shopping centre already connects to Montreal’s underground city.
Consumers are told to expect the newest trends in retailing and a gourmet food hall.
The redevelopment will be ongoing until 2020.
Photos courtesy of Ivanhoé Cambridge