Oakville Town Council has approved the official plan and zoning amendments for a 27-acre mixed-use community on a former General Electric manufacturing site. The build-out is expected to transform underused brownfield employment lands into 5,600 homes across 14 buildings, at-grade retail, and approximately five acres of fully integrated parks and open space.
Located at 420 South Service Road East, the property is the largest redevelopment parcel in midtown. The proposed Trafalgar Road Bus Rapid Transit line and regional GO bus service are planned to run through the development, with a new transit stop within the community. Oakville GO Station is about a 10-minute walk away.
Council’s unanimous approval followed a positive staff recommendation and strong support from resident associations. According to the Rose Corporation, the proposal evolved through ongoing consultation with town staff, council and residents.
“From the beginning, we believed the best communities are created together. The ideas, questions and feedback we received from Council, Town staff and residents challenged us to think differently and ultimately helped us shape a plan that better reflects Oakville’s vision and the community’s priorities,” said Daniel Berholz, president of The Rose Corporation. “We are excited to build on that collaboration and transform this remarkable site into a vibrant new neighbourhood that future generations of Oakville residents will be proud to call home.”
The project draws its inspiration from Oakville’s downtown streetscape and is designed around a network of parks, open spaces, pedestrian connections and active frontages. Features include an integrated park loop, a retail-oriented “high street,” an activated “Bentway-style” underpass, two public plazas and a timber-beam pedestrian bridge at the south end of the site providing a safe pedestrian connection over the future north-south arterial road.
To realize this vision, The Rose Corporation assembled a design team that includes Canadian architects Graziani & Corazza, Danish landscape architects SLA, and British architects Allies and Morrison. “We worked closely with our design team to thoughtfully respond to community feedback and the Town’s vision for Midtown while creating a world-class destination that will support future residents, enrich the broader community, and attract visitors,” said David Bannerman, vice president of development. “The proposed design is firmly rooted in the character of Oakville’s downtown and neighbourhoods, while drawing on European experience in creating human-scaled, walkable streets and public spaces.”
The Rose Corporation is targeting late 2027 for the start of construction on the first phase, a purpose-built rental apartment building.
