Ivanhoé Cambridge is investing $60 million to enhance Laurier Québec, a shopping destination on Quebec City’s busy Laurier Boulevard.
“Laurier Québec holds a dominant position in the region and we are very pleased to invest in its modernization,” said Claude Sirois, president of retail at Ivanhoé Cambridge. “This initiative is part of Ivanhoé Cambridge’s strategy of investing in its shopping centres to maintain and strengthen their competitive positioning in their respective markets.”
The redevelopment is set to include a quality rental spaces and a complete revitalization of common areas by modernizing the interior through a major renovation. The property’s parkade will feature brighter lighting and the installation of a parking management system similar to the one already in operation at Place Ste-Foy. Each parking space will be equipped with a digital sensor to inform drivers of available and occupied places.
The Laurier Québec redevelopment announcement follows an initial investment of $18 million to modernize its food court. Ivanhoé Cambridge says that renovation has paid off with a sales increase of more than 14 per cent.