CBRE enters the flexible office sector

Wednesday, October 31, 2018

CBRE has launched a subsidiary called Hana that will offer flexible office space for larger corporations beginning in 2019, making it CBRE’s third component of its real estate investments business.

Hana will offer three services — Hana Team, Hana Meet and Hana Share.

The main offering, Hana Team will focus on providing private office suites that meet the needs of large corporate users of office space. Hana Meet will provide conference room and event space that can be rented on an hourly, daily or weekly basis. Lastly Hana Share will provide traditional co-working space in which users share services, amenities, and technology in a communal setting.

Hana leverages CBRE 360, a workplace experience offering that connects building occupants to services and amenities and builds off CBRE’s expertise in advising institutional property owners and global corporations

Bob Sulentic, CBRE’s president and chief executive officer said the firm has “already generated significant interest from building owners who are looking for a trusted partner to help deliver flexible space offerings.”

CBRE has appointed Andrew Kupiec – former North America vice-president and COO  for Zipcar  –  to lead the Hana Team alongside Scott Marshall, Hana’s president and chief development officer who previously led CBRE’s investor leasing service line in the Americas.

Hana has a global rollout strategy that focuses on the top 25 global metros, with initial markets in the U.S. and London.

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