Cadillac Fairview

Cadillac Fairview welcomes Olympic lounges to 23 properties

Thursday, February 15, 2018

As the official home of Team Canada, Cadillac Fairview (CF) welcomed the Olympic Winter Games PyeongChang into its CF Brighter Lounges last week.

Located at all 19 CF shopping centres and four office towers nationwide, the lounges will help Canadians stay connected to the action and accomplishments of the Canadian Olympic Team.

“There is no shortage of pessimism in today’s world and we want the passion, perseverance and optimism of our Canadian athletes to remind us that young or old, we can all aspire to make positive change and create a bright future for Canada,” said Jason Anderson, senior vice-president, marketing, Cadillac Fairview. This is the spirit behind CF Brighter.”

The multi-year, six Olympic Game partnership between CF and the Canadian Olympic Committee (COC) was previously announced in Septmeber 2017.

Eighteen of the 19 lounges at CF shopping centres feature immersive screens broadcasting CBC Olympics coverage and owned content, with all lounges offering dynamic backdrops for engaging, shareable moments. The additional four CF Brighter Lounges are located in office tower properties. The lounges will welcome the public from February 9 to 25 and will operate during regular property hours.

“We are excited to share the thrill of the PyeongChang 2018 Olympic Winter Games with Canadians through our partnership with CF, in their properties and online.” said Chris Overholt, CEO, Canadian Olympic Committee. “The CF Brighter Lounges are an exciting start to this partnership that will inspire Canadians to go out and cheer together for Team Canada.”

In addition to the shareable experiences offered in each CF Brighter Lounge, Canadians will have the opportunity to participate in CF’s Brighter platform.

Every time the hashtags #CFBrighter or #CFBriller are used on social media throughout the 2018 Olympic Winter Games (Feb. 9 – 25), CF will commit $1 to the Canadian Olympic Foundation and WE, CF’s major philanthropic partner, who is focused on youth empowerment. CF will donate up to $250,000.

 

Photo courtesy of Cadillac Fairview 

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