The American Cleaning Institute (ACI) released its 2018 National Cleaning Survey, revealing that 76 per cent of American households will undertake spring cleaning this year.
Millennials (38 per cent) reported deep cleaning their homes more often than both Boomers (13 per cent) and Gen-Xers (28 per cent), who more frequently perform light cleanings.
“ACI’s Cleaning Survey tells us that Millennials are embracing the need to give their homes a thorough cleaning, even more than their parents,” said Brian Sansoni, ACI vice-president of communication. “However, each generation’s cleaning priorities are aligned when it gets down to the nitty gritty.”
According to the research, Americans of every age most frequently deep clean their bathrooms, kitchens, living rooms and bedrooms. Their collective primary reasons for spring cleaning are to give their home and belongings the thorough cleaning they need, reduce clutter, remove asthma or allergy triggers, and prevent the spread of illness.