Cushman & Wakefield and the International Council of Shopping Centers (ICSC) have agreed to a partnership to improve the quality of retail market research.

The two organizations will come together at major global shows such as RECon Asia and the European Conference, as well as Regional ICSC Deal Making events. There will also been increased educational opportunities for the ICSC’s 60,000-plus members.

Cushman & Wakefield and the ICSC have previously worked together on the European Shopping Centre database, as well as industry education events and the marketing of significant retail properties. Moving forward, the increased collaboration will improve access to in-depth retail market intelligence.

“This partnership solidifies that we have been successful to this point in our global efforts,” says Michael P. Kercheval, president and CEO of the ICSC. “More importantly, partnering with a globally recognized firm with the calibre of Cushman & Wakefield will help propel our efforts on a global scale even further through enhanced research, networking, and deal making initiatives.”