Rob Latter has been named corporate vice-president of Kruger Products’ away from home division and strategic planning.

In his new role, Latter is responsible for maintaining the company’s Canadian presence, as well as managing growth throughout the U.S.

“The segments we serve are dynamic and as the market leader in our industry, our customers increasingly look to us to help alleviate their evolving challenges,” says Latter. “With my team, I intend to navigate these challenges and strengthen our distributor and customer relationships, while continuing to grow our business in new directions.”

Latter has been with Kruger since 1997. Prior to the announcement, he was vice-president of the company’s packaging division.

Kruger manufactures paper, tissue and napkin products for consumer and commercial use. It supplies products to the industrial, health care, property management and manufacturing sectors.