A vibrant, deep purple described as dramatically provocative and thoughtful has been named Pantone’s colour of the year 2018.
Purple, a combination of opposing red and blue, is a shade that symbolizes power, luxury, and ambition. According to Pantone, the purple shade named Ultra Violet communicates originality, ingenuity, and visionary thinking that points toward the future.
“Purple, both regal and exuberant, is a complex colour that has historical significance. It plays well with the grey trend we have seen, but also reinvents itself with vibrant energy when paired with yellow, green and teal,” said Sue Wadden, director of colour marketing, Sherwin-Williams.
Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond. Nuanced and full of emotion, the depth of Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
“Deep purples break the barrier of primarily feminine appeal, and broaden its usability into a darker, sophisticated jewel-tone realm. Pantone’s Ultra Violet, the colour of the year, encompasses these traits as well as an energetic electricity to add more personality to the home,” said Stephanie Pierce, director of design & trends at MasterBrand Cabinets.
Pantone announces a new colour of the year every December. The Pantone Colour Institute has been choosing a colour of the year since 1999. Last year, a zesty shade of green called Greenery was chosen, and in 2016, Pantone picked two soft colours – a baby blue and dusty pink.