Morguard has teamed up with Big Brothers Big Sisters for the second annual BeYou campaign to help young women across Canada increase self-esteem, personal growth and self-worth.

The program will be rolled out from September 18-24, 2017, in the 21 enclosed owned and managed Canadian shopping centres in the Morguard real estate portfolio. Local ambassadors, free interactive workshops and events that cater specifically to young women in the community are planned at each participating Morguard owned and managed shopping centre.

“It is important for us to support the communities in which we operate. Our shopping centres act as a central hub for many families, providing a unique opportunity to reach local young women with our award-winning BeYou program,” said Morguard Chairman and CEO K. Rai Sahi. “BeYou provides positive mentoring to girls during their formative years, encouraging them to celebrate their diversity and uniqueness. Morguard employees across Canada are proud to support the next generation of women with this important initiative.”

Young girls’ self-esteem typically peaks at the age of nine and only 14 per cent of girls in grade ten say they are self-confident. The multi-faceted BeYou campaign is designed to provide young women with personal and professional development tools as they come of age in a media and technology-driven time.

“Girls who are mentored are less likely to be depressed or have social anxiety and we are proud to partner with Morguard because the BeYou campaign encourages positive mental health outcomes for young women,” added Peter Coleridge, president and chief executive officer of Big Brothers Big Sisters of Canada.

This is the second consecutive year Morguard and Big Brothers Big Sisters have partnered on BeYou. A key component is a text to donate program implemented by Big Brothers Big Sisters, where the donor texts ‘Imagine’ to 45678 to make their $5.00 donation.