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marketing

Marketing your commercial cleaning company in 2025

Develop a winning strategy to build your business
Wednesday, January 15, 2025

Have you updated your marketing strategy for the new year? If growing your business is on the agenda, it’s the perfect time to audit your approach to see what’s working and where opportunities for improvement exist – especially with your online efforts. Growing your online brand can help you reach a broader customer base, communicate your messaging, and help build your reputation for new clients.

Social media

Even if you already have a social media presence and following, tweaking your strategy might benefit your business. Make a good impression with before and after posts to show off your work and give potential clients an idea of what they can expect when they hire you. Behind-the-scenes videos are also very popular online, so consider posting sped-up versions of the cleaning process, how-to videos, and tips to help show off your expertise. This type of content can help engage your audience, provide education, and establish your business as an industry leader that companies want to hire.

Email marketing

Is email marketing part of your strategy? While social media allows you to reach a large amount of people at the same time, emails are a great way to get specific. Here’s an avenue where you can distribute content to a specific targeted audience, making it easier to reach segmented customers. It’s also how you can stay top of mind – sending out a regular newsletter means customers will be reminded of you on a regular basis. Logistically, there are lots of apps and software (some are even free) that can help you develop that template, as well as monitoring open rates and engagement so you can improve the process as you go along.

Reviews and testimonials

Studies show that 98 per cent of consumers check out reviews for local businesses, so focusing on this aspect of your business can help raise your profile and attract interest from new customers. Reviews act like referrals and they are a great way to have your business stand out against the competition. Ask existing happy clients to write or record something you can use to help boost your online brand and get attention with a few glowing reviews. Be sure that potential customers see the testimonials by posting them on your website, and on your social channels to spread the word and broaden your credibility.

RELATED: Effective customer review management strategies to boost your business

Prioritizing social media, emails, and reviews as part of your marketing strategy can help attract new customers, stay relevant to existing customers, and set your cleaning business apart from the competition this year.

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