British Columbia’s rental housing industry association LandlordBC has rebranded as RentBC, a move designed to better reflect its evolving role in supporting a healthy rental housing ecosystem while maintaining its core mandate of representing and supporting rental housing owners, operators, and managers.
“RentBC represents an important next chapter for an organization with a long history of advocating for rental housing,” said David Hutniak, CEO. “The RentBC name reflects our focus on the future of rental housing to ensure that BC has a rental ecosystem that works for both housing providers and renters.”
The rebrand comes at a pivotal moment for the province’s rental landscape, marked by a softening market, shifting legislation, and increasing pressure to invest in aging buildings nearing the end of their functional life. According to the association, the new identity positions it better support rental housing providers as they navigate these challenges and work to strengthen rental housing across the province.
“On behalf of the Board, we believe RentBC is the right name for the organization we are today and the future we are building,” said Nicolas Denux, Chair of the RentBC Board and Partner at Groupe Denux. “It reflects the breadth of our membership and our commitment to supporting a strong and sustainable rental housing sector in British Columbia.”
Despite the new name and visual identity, RentBC’s mission remains unchanged: strengthening the province’s rental housing landscape through government advocacy, professional education, operational resources, practical support for rental housing providers, and constructive collaboration with stakeholders and partners.
“A strong rental housing sector needs a strong industry voice,” said Beau Jarvis, President and CEO at Wesgroup Properties. “RentBC builds on LandlordBC’s long history of advocacy and education while creating a name that better reflects the organization’s role in the rental housing sector today.”
RentBC currently represents more than 3,000 members—including rental housing owners, professional property managers, operators of purpose‑built rental buildings, condominium and secondary suite operators, and non‑profit housing providers—collectively providing more than 175,000 rental homes across British Columbia.
Looking ahead, the association says it will continue expanding its education programs, enhancing operational resources, and providing legislative guidance through its member helpline; it will also grow its Rental Apartment Retrofit Accelerator (RARATM) program and continue working with rental housing owners, government, and community partners to “support a resilient rental housing sector that meets the needs of both housing providers and renters across British Columbia.”
For more information, visit: RentBC – RentBC
