Crown Realty

Crown Realty names winner of complex rebrand

Monday, November 13, 2017

A winner has been announced in Crown Realty Partners’ Name Game contest, which set out to rebrand 300, 302 and 304 The East Mall in Toronto, an office complex formally known as the Valhalla Executive Centre for the past 42 years.

Crown launched the contest in mid-September upon taking up property management. Brokers, tenants and the community at large were invited to submit their suggestions to rename the complex for a $2,500 prize. Contestants were asked to enter as many new names as they could muster, including a description of why each name was chosen.

After much deliberation and 400 submissions later, the new name of the complex is The Link. Scott Watson, partner of leasing, handed the prize over to lucky winner Mark Petznick of Devencore NKF. Crown says the name “epitomizes the literal link between the three buildings through a shared concourse, a connection to local amenities, a new pathway to a shorter commute for tenants, a thoroughfare from Mississauga to Toronto and a close bond to the office and local community.”

The Link has 337, 000 square feet of space, an on-site fitness centre, food service, plentiful parking and soon-to-be daycare.

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